Hooters plans to make iconic orange shorts less revealing as part of brand rebirth

Sep 07, 2025, 03:55 PM
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Hooters plans to make iconic orange shorts less revealing as part of brand rebirth
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Hooters CEO Neil Kiefer, leading the chain out of bankruptcy court and back to its founders, says a return to "youthful, athletic" attire is part of a broader turnaround strategy.